JMA is dedicated to providing turn-key ecommerce solutions
with unparalleled technology and service to our clients. We believe
that there is more to building a successful program than just selling
promotional merchandise. That is why we take such a comprehensive
approach to building programs. We believe that a program must be
a partnership between the client and JMA. Much thought goes into
the setting up, launching, and maintaining of our corporate programs.
Here is the outline that we use in setting up every program:
- Meet with the key representatives of the client to obtain background
information, goals, & objectives for this program.
- JMA will then have an internal meeting to discuss the clients
goals and how we will achieve them.
- Official write-up of the "PAR"document.
- Distribute and review the "PAR" document with the
- Merchandise products for program.
- Design and build catalog.
- Rollout program as outlined in the "PAR" agreement.
- Follow-up evaluations as per the "PAR" agreement.
Once awarded the program the first step JMA takes is to have a
meeting with the key representatives of the client. Through the
guidance of the customer JMA learns more about the clients business
now, future goals, & what the client feels are the objectives
that this program is trying to achieve.
Next the JMA team will meet internally to discuss the information
we collected at the meeting we had with the client, as well as go
over the desired goals the client has for this program. JMA then
determines the best way for us to partner with the client to not
only reach, but surpass the client's expectations.
The next step is for JMA to put our combined plan on paper through
the use of a "PAR" document. "PAR" stands for
Program Analysis Report. The "PAR" document is an outline
that we use to layout the entire program process on paper. In the
"PAR" agreement we will outline the target audience, marketing
goals and objectives for this program, marketing methods to be utilized,
key dates of the program including launch dates for marketing tools,
merchandising timeframe, photography, web design, inventory levels,
and finally, the official rollout date for the program. Every step
of the process is clearly laid out so that both the client and JMA
can monitor the progress. The "PAR" agreement is a reference
guide for the client to track the development stages of their program.
Once the "PAR" agreement has been written it is distributed
to both parties. The client and JMA will review the document together
to make sure everything is clear and correct. Once agreed upon,
the "PAR" agreement becomes the timeline for the development
of the program.
Following the outline of the "PAR", JMA will work with
the client to merchandise the catalog. JMA uses its exprience to
help our clients select the right mix for their program needs. JMA
will focus on products from our preferred vendors which deliver
higher quality, faster turnarounds, & lower pricing.
Once the products have been chosen we will have actual proofs of
each item made for approval by both the client and JMA, inspecting
the overall quality and look of the product. Once the products are
approved, JMA's web team will begin the photography and web site
design. JMA will work with the client to ensure that the catalog
will have the desired look and feel to meet the program goals. Once
the web catalog is complete JMA will walk the client through the
website explaining each section of the catalog along the way. Once
the client approves the website we are prepared for the official
launch of the program.
Now following with the schedule of the "PAR" agreement
we will work with the client to launch the appropriate marketing
tools and prepare for the official launch date of the program.
Once the program has been launched and running for some time, follow
up meetings to evaluate performance will be conducted in accordance
to the terms outlined in the "PAR" agreement. These meetings
will allow both sides to evaluate the perfomance of the program
JMA has the experience and technology of a 100 million dollar company,
but with the level of service and care that you can expect from
a mid-sized company. We pride ourselves on our service, as our references
will attest. JMA deliver's cutting-edge technology, excellent service,
& quality merchandise at affordable prices. We have been in
the program business for 23 years now, and have continued to grow
steadily. Partner up with JMA and let us show you how a program
at JMA will work for you.